Listen to the Data, not the Sales Pitch – the Case for Multi-Metric Staff Surveys

Written by Dr John Viljoen,  Associate Consultant

Visiting a client recently to discuss information needs from their next staff survey, I was asked the question “What do you think are the most important metrics we should be seeking from our staff survey?”

I think this is the wrong question.  The most important metrics are the ones the data uncovers.  And, if you are lucky, the data will uncover some blind spots too.  In fact if it doesn’t do this you are probably using a fairly pedestrian diagnostic.